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Caridad Pineiro

Creating a Presence on the Internet

Today more than ever there are multiple ways to “publish” your content online. This workshop explores the different models you can use to create your internet presence and how to keep it dynamic. From websites to your Amazon presence to deciding on the best way to use social media, Caridad will discuss where to focus your energies to improve engagement and hopefully sales!

 

Caridad Pineiro is a transplanted Long Island girl who has fallen in love with the Jersey Shore. When Caridad isn’t taking long strolls along the boardwalk, she’s also a NY Times and USA Today bestselling author with over a million romance novels sold worldwide. Caridad is passionate about writing and helping others explore and develop their skills as writers. She is a founding member of the Liberty States Fiction Writers and has presented workshops at the RT Book Club Convention, Romance Writers of America National Conference as well as various writing organizations throughout the country. You can connect with Caridad at www.caridad.com.

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Penny C. Sansevieri

Secrets of a Bestselling Amazon Book Page

Is your book not selling? It could be your Amazon book page. More and more Amazon book page conversion is a big issue, and it can also impact your Amazon relevancy score. What’s a “relevancy score”? This class will unpack that as well! It’s one thing to have your book up on Amazon, it’s quite another to have a book page that actually sells your book. This session will go over tips and insider information on turning your Amazon book page into a sales machine! We’ll discuss: Your book description: how to make it your #1 sales tool Understanding how Amazon “scans” your page for relevancy Understanding your Amazon relevancy score Running Amazon ads that aren’t converting? We’ll dig into that too and offer some quick remedies to help increase your ad conversion Your book’s tagline: how this helps to sell more books How to get more real estate on your Amazon book page Ways to use Author Central to enhance your book page Using video on your Amazon book page – yes you can! Using Author Central to enhance your Amazon Book Page in super creative ways! Creative ways to add Amazon keywords to your Amazon book page for better page visibility Amazon also boughts – why they matter to your page visibility ….and much more

 

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She was named one of the top influencers of 2019 by New York Metropolitan Magazine.  Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon visibility campaigns as well offering national media pitching, online book marketing, author events, and other strategies designed to build the author/book visibility. She is the author of 23 books, including the newly released: "The Amazon Author Formula," "Revise and Re-Release Your Book", "5-Minute Book Marketing for Authors," and “From Book to Bestseller” AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.  To learn more about Penny’s books or her promotional services, visit www.amarketingexpert.com .

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Lawrence Sprung

Write Your Financial Future

Plotting a book requires thought, dedication and the ability to plan ahead. The same goes for plotting your financial future. Join Amazon Bestselling author and award-winning Wealth Advisor Lawrence Sprung CFP® as he guides you through the essentials of managing your writing career finances and encourages you to find JOY in the journey as you plan for your future.

 

Lawrence “Larry” Sprung, CFP®, is a husband, father, entrepreneur, award-winning advisor, author, and mental health advocate. He founded Mitlin Financial, Inc., in 2004 with a focus on prioritizing the families they serve. The Mitlin name illustrates their culture as the firm is named in memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. At Mitlin the goal is to help you find JOY in the journey while planning for your tomorrow. Larry is the author of the Amazon Bestselling book “Financial Planning Made Personal.” In recognition of Larry’s significant contributions to his profession, he has received quite a few awards, including being named an Investopedia Top Ten Advisor in 2022 and an InvestmentNews' Advisor of the Year - Northeast Finalist in 2024. He is the host of the Mitlin Money Mindset® a podcast found on most major podcast platforms. And has appeared on numerous podcasts and in the media including on Yahoo Finance, CNBC and Cheddar News. Larry is passionate about raising awareness for mental health and has served on the National Board of the American Foundation for Suicide Prevention for over 12 years. With his wife, Denise, they have raised more than $1.7 million for the organization through the Keith Milano Memorial Fund. Larry values his family, and his desire to do right by his wife and sons drives who he is, both in and out of the office. He is a huge hockey fan and still plays usually in charity games. Remember to ask yourself “What did you do today that brought you joy?®”

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Damon Suede

POWER COUPLES: Making Lovers

Build the perfect duo to dazzle your readers in any genre. Intriguing relationships drive every great story: it takes two to tangle. Bring your fictional folks to the next level with a technique for characterization and dramatization that will strengthen your ideas, your voice, and your projects at any stage...including building a supporting cast to make them sparkle. Amp the action, attraction, and interaction between your toothsome twosome with practical, hands­-on strategies for making lovers who pop off the page.

 

Bestselling author Damon Suede has been a full-time writer for print, stage, comics, and screen for three decades. He has won some awards, but counts his blessings more often: his amazing friends, his demented family, his beautiful husband, his loyal fans, and his silly, stern, seductive Muse who keeps whispering in his ear, year after year.

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